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Events 2007 Series of PR Workshops for DC Chamber of Commerce:
BRANDING: YOU KNOW YOU NEED IT, BUT WHAT IS IT???” Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group and President, PRSA-NCC was selected to appear as a panelist for the workshop. Other panelist include: Toby Eckhardt, President, Focused Image; Heathere Evans-Keenan, APR, President, Keenan PR Inc., and President-Elect, PRSA-NCC; Rob Mathias, Managing Director, Ogilvy PR, Washington DC Office; and Rhoda Weiss, APR, Fellow PRSA, National Chair and CEO, PRSA. Branding is a powerful force that designed the right way, can move from mediocre to beyond the stratosphere. The panel will review the elements of branding and the steps business owners can take to begin building a brand. The panelists chosen are nationally recognized branding experts. This workshop is one of a series of four workshops on different aspects of public relations designed for the DC Chamber of Commerce (DCCC) members. The program is part of several programs the DCCC develops as part of its professional development of its more than 2,000 members. The DCCC has a diverse membership ranging from small, start-up companies to large, multi-million dollar corporations -- all of which advocate for different issues and goals -- the Chamber relies heavily on its visionary leaders to keep the organization united and strong. The Hannon Group, LLC Keeping in mind that “failure to plan is a plan for failure,” a group of PR pros will guide you through the strategies of effective reputation management, or as it is more commonly known, public relations. Among them are Sandra Wills Hannon, Ph.D., APR and founder of The Hannon Group, LLC. Participants will essentially draft a PR plan and have it critiqued by professionals. This is a seminar designed for small and medium sized businesses. IPRA September Luncheon Public relations expert Sandra Wills Hannon, Ph.D., APR, shares tips, techniques, and methods to develop an award winning public relations plan. This presentation also outlines how to create a timeline and diversify the aim and approach of your plans to achieve greater success with the target audience. Other panelists included Heathere Evans-Keenan, President of Keenan PR and Julie Phillips-Turner, President of Phillips Turner Communications. Public Relations 101: In order to flourish, every organization needs to preserve how its publics perceive it. Sandra Wills Hannon, Ph.D., APR, principal of The Hannon Group, LLC, elaborates on the elements of efficient and effective public relations tactics and how you can’t afford to function without them in this interactive panel presentation. Other panelists included Robert Mathius, Managing Director of Ogilvy PR, Jackie Fishman, Media Relations Manager for the Blue Cross Blue Shield Foundation and Robert Deigh, Principal, RDC Communication/PR. The moderator was Tracy Schario, President of the Public Relations Society of America, National Capital Chapter. Jump
Start: Preparation for the Public Relations Industry Exam Sandra
Wills Hannon, Ph.D., APR, founder of The Hannon Group, will coach
nearly 20 public relations professionals on PR practices, theory
and research. Participants in the workshop are candidates to receive
accreditation in public relations from the Public Relations Society
of America (PRSA). PRSA is the largest professional association
in the US, with more than 20,000 members. It's APR designation is
a mark of distinction for public relations professionals who demonstrate
their commitment to the profession and to its ethical practice,
and who are selected based on broad knowledge, strategic perspective,
and sound professional judgment. Entrepreneurship
in Public Relations Sandra
Wills Hannon, Ph.D., APR, founder of The Hannon Group, will be a
guest lecturer to Howard University students majoring in public
relations. Dr. Hannon is brought in on the Hoffman Foundation Grant
the University received to provide entrepreneurial knowledge and
skills to Howard University students. Dr. Hannon will discuss PR
agencies, their operations, the art of getting new business and
agency brands. Independent
Public Relations Alliance Sandra
Wills Hannon, Ph.D., APR will be the keynote speaker at the monthly
luncheon of the Independent Public Relations Alliance. This session
will focus on the most powerful ways to get information to support
creative development, development of campaign strategies and tactics,
media relations efforts and campaign evaluations. In this session,
participants will and more American
University Sandra
Wills Hannon, Ph.D., APR will guest lecture at the American University.
She will speak to the Public Communication Management graduate class
that addresses the principles and functions of public communication
administration and the application of project-centered techniques.
Dr. Hannon's topic is "Using, Managing and Buying Research
to Support your ROI." Jump
Start: Preparation for the Public Relations Industry Exam Sandra
Wills Hannon, Ph.D., APR will coach nearly 20 public relations professionals
on PR practices and theory. Participants in the workshop are candidates
to receive accreditation in public relations from the Public Relations
Society of America (PRSA). PRSA is the largest professional association
in the US, with more than 20,000 members. It's APR designation is
a mark of distinction for public relations professionals who demonstrate
their commitment to the profession and to its ethical practice,
and who are selected based on broad knowledge, strategic perspective,
and sound professional judgment. PR
Issues, Crisis Management and PR Trends in the Real World Principal of The Hannon Group of Fort Washington, Maryland discusses recent trends in the industry and the impact on the practice of public relations at the University of Phoenix. Guest
Lecturer: Preparation
for the Accreditation in Public Relations (APR) Review Sandra Wills Hannon, Ph.D., APR coaches a dozen public relations professionals who are candidates for the APR Examination on the topics of research and evaluation. APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment. A
Tea for Women Business Owners Branding is a powerful force that can positively or negatively impact a business. Designed and extended in the right way, it can move a business from mediocre performances to beyond the stratosphere. Dr. Hannon discusses the elements of branding and the steps business owners can take to begin building a brand. Keynote Speaker: Sandra Wills Hannon, Ph.D., APR Harnessing
the Potential of Global Marketing: The Power and the Pitfalls of
Reaching Asian, African-American, Hispanic and Other Ethnic Markets With the buying power of minority and ethnic groups expected to reach into the hundreds of billions by 2007 -- Hispanics ($900 billion), African-Americans ($850 billion) and Asian-Americans ($455 billion) -- understanding, harnessing and leveraging the power of multi-cultural marketing is more important than ever. This panel will examine successful approaches in advertising, public relations and grass-roots community events that have been used for understanding language, culture and research in order to promote brands, communicate with ethnic groups, and develop culturally relevant advertising and marketing communications programs. Moderator:
Bill Imada, chairman and CEO, IW Group, Inc. Three
Models for Achieving Powerful Cultural Communications As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to effective cultural communications including (1) a cultural cues approach, (2) a culture-specific information approach and (3) a sociocultural approach. In the workshop, the moderator will describe these approaches and a prestigious panel of multicultural experts will present their preferred approaches and powerful case studies. Moderator:
Steven Grant, APR, Vice President, Ogilvy PR Multicultural
Public Relations: Reaching America's New Changing Demographic A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites you to join us at Univision Studios for a fascinating and revealing presentation on the changing face of America and learn methods to reach today's increasingly multicultural market audience. The racial and ethnic composition of the U.S. is changing like never before - especially here in Southern California. Racial and ethnic minorities now make up nearly 28 percent of the U.S. population; by 2050, that number is expected to rise to 47 percent. By the year 2025, California and Texas will join Hawaii and New Mexico as ''minority majority'' states in which minorities will make up more than one-half of the population. Public relations programs that do not address these audiences are missing out on a big and lucrative market segment. Our distinguished panel of experts will show us how to incorporate multicultural elements into our public relations initiatives that are culturally sensitive and results oriented. Bill
Imada, Chairman and CEO of the IW Group, a communications firm
specializing in the Asian Pacific American market Multicultural
Public Relations & Marketing: Your future target audience has arrived. Are you ready? This professional development workshop goes beyond the basics of multicultural PR and marketing by helping participants shorten their learning curves and avoid costly mistakes. Experts in communication strategies for Hispanic, Asian and African-American target audiences will share their real-world insights and experiences working for the nation's leading corporations, associations and government clientele. Panelists to include: Hiroko Hatanaka, general manager of the New York office of the IW Group, a firm rated among the top three Asian American advertising firms by Advertising Age; Luis Vasquez-Ajmac, president and found of MAYA Advertising and Communications, an award-winning DC-based Latino marketing firm; and Sandra Hannon, APR, principal and owner of The Hannon Group, LLC, an expert who provided counsel to the Clinton and Bush on advertising and outreach strategies for reaching African-American audiences. Hiroki
Hatanaka of the IW Group, a communications firm specializing
in the Asian Pacific American market 21st
Annual Graduate Research Symposium A presentation of cutting edge research in the area of organizational communications. The research symposium culminated with a keynote address on industry trends and career options for graduate students in the areas of organizational communications and organizational development. Keynote
Speaker: Sandra Wills Hannon, Ph.D., APR |
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