The Hannon Group and GMMB won an Award of Excellence at the Public Relations Society of America's (PRSA) Silver Anvil Awards event on June 9, 2016 in New York City. The Hannon Group and GMMB were honored in the Multicultural Public Relations category for "Promoting Health Insurance Enrollment to the African American Community" for the Maryland Health Benefit Exchange!
The Maryland Health Benefit Exchange launched Maryland Health Connection in 2013, an online marketplace for quality, affordable health insurance. The Hannon Group and GMMB campaign plan focused on addressing concerns that health insurance was not affordable and enrolling hard-to-reach, uninsured residents. The team used social media, events, and community outreach to leverage the best possible result from outreach efforts for target audiences.
PRSA's Silver Anvil Award and Award of Excellence is bestowed annually to organizations reaching the very highest levels of professional achievement. With more than 700 entries for 25 categories, The Hannon Group is so proud to be one of the region's seven Award of Excellence winners!