Case Studies & Results

U.S. Department of Energy

Department of Energy, 2014–Present

The Hannon Group has been providing communications services to the U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy (EERE). This work includes external communications, internal communications, media inquires, media relations, and analysis and reporting.

One of the larger pieces of this work includes contributing to EERE Blogs, one of EERE's external publications. EERE Blogs highlight clean energy advancements, market-based solutions that strengthen U.S. energy security, environmental quality, and economic vitality, and successes of energy efficiency and renewable technologies. In 2014, EERE published 178 blog posts from January 1 to December 31, with a total of 109,844 page views.

NIOSH

Safety Pays Campaign, NIOSH, 2011–2013

In late 2011, The Hannon Group worked with The National Institute for Occupational Safety and Health (NIOSH) to develop a safety campaign to promote workplace safety in the construction industry. In order to facilitate the project, The Hannon Group conducted 15 focus groups after doing an environmental scan of 100 construction safety-related logos, taglines, and creative products across seven countries.

From the results of this exploratory research, The Hannon Group was able to create a national strategic communications campaign to promote NIOSH’s message. This work included a plethora of projects, including: The campaign's name, tagline, call to action, several PSAs in English and in Spanish, Fact Sheets, and Creative designs for the Official SafetyPays website.

The Hannon Group also provided media relations outreach support for NIOSH. The campaign was formally announced and launched April 26, 2012 during formal remarks by Secretary Hilda L. Solis, U.S. Department of Labor, in Los Angeles, California to coincide with the annual Workers Memorial Day observance. A manuscript documenting the development, execution and launch of the campaign was accepted for publication in the peer-reviewed journal, the American Journal of Industrial Medicine for publication in 2015.

CDC

Adult Immunization Initiative, CDC, 2013

In 2013, The Hannon Group provided market research services to the Center for Disease Control and Prevention (CDC)’s Adult Immunization Initiative. This work included moderating 68 focus groups held in English and Spanish in three cities to obtain data regarding adult knowledge and attitudes towards adult immunizations and to test promotional materials.

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