Yearly Archives: 2003

Three Models for Achieving Powerful Cultural Communications Which One is Right?

October 27, 2003 Public Relations Society of America 2003 International Conference New Orleans Hilton Riverside New Orleans, Louisiana As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to effective cultural communications including (1)…
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Multicultural Public Relations: Reaching America’s New Changing Demographic

Thursday, October 23, 2003 6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards) 7–8 PM Program Univision 34 KMEX-TV 5999 Center Drive, Los Angeles, CA 90049 A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites you to join us at…
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The Hannon Group Awarded Multicultural Marketing Subcontract with AMTRAK

The Hannon Group of Fort Washington, Maryland is awarded a subcontract by Arnold Worldwide, Amtrak's advertising agency of record. The Hannon Group teams to create 30-sec and 60-sec radio spots targeting African American travelers for the campaign. In addition, The Hannon Group to prepare an African American interactive campaign and work with Arnold to finalize…
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Multicultural Public Relations & Marketing: Demographic-based Communications Strategies

June 18, 2003 National Capital Chapter 8:30 – 10:30 AM The Four Season’s Hotel, Washington, DC Your future target audience has arrived. Are you ready? This professional development workshop goes beyond the basics of multicultural PR and marketing by helping participants shorten their learning curves and avoid costly mistakes. Experts in communication strategies for Hispanic, Asian…
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