Monthly Archives: October 2003

Three Models for Achieving Powerful Cultural Communications Which One is Right?

October 27, 2003 Public Relations Society of America 2003 International Conference New Orleans Hilton Riverside New Orleans, Louisiana As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to effective cultural communications including (1)…
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Multicultural Public Relations: Reaching America’s New Changing Demographic

Thursday, October 23, 2003 6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards) 7–8 PM Program Univision 34 KMEX-TV 5999 Center Drive, Los Angeles, CA 90049 A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites you to join us at…
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