Monthly Archives: March 2004

Harnessing the Potential of Global Marketing: The Power and the Pitfalls of Reaching Asian, African-American, Hispanic and Other Ethnic Markets

March 9, 2004 11:30 - 12:15 PM San Diego, California Yellow Pages Integrated Media Association's 2004 Destination IMAgination Annual Conference and Exhibition With the buying power of minority and ethnic groups expected to reach into the hundreds of billions by 2007 — Hispanics ($900 billion), African-Americans ($850 billion) and Asian-Americans ($455 billion) — understanding, harnessing…
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