Category Archives: Uncategorized

Harnessing the Potential of Global Marketing: The Power and the Pitfalls of Reaching Asian, African-American, Hispanic and Other Ethnic Markets

March 9, 2004 11:30 - 12:15 PM San Diego, California Yellow Pages Integrated Media Association's 2004 Destination IMAgination Annual Conference and Exhibition With the buying power of minority and ethnic groups expected to reach into the hundreds of billions by 2007 — Hispanics ($900 billion), African-Americans ($850 billion) and Asian-Americans ($455 billion) — understanding, harnessing…
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Three Models for Achieving Powerful Cultural Communications Which One is Right?

October 27, 2003 Public Relations Society of America 2003 International Conference New Orleans Hilton Riverside New Orleans, Louisiana As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to effective cultural communications including (1)…
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Multicultural Public Relations: Reaching America’s New Changing Demographic

Thursday, October 23, 2003 6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards) 7–8 PM Program Univision 34 KMEX-TV 5999 Center Drive, Los Angeles, CA 90049 A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites you to join us at…
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The Hannon Group Awarded Multicultural Marketing Subcontract with AMTRAK

The Hannon Group of Fort Washington, Maryland is awarded a subcontract by Arnold Worldwide, Amtrak's advertising agency of record. The Hannon Group teams to create 30-sec and 60-sec radio spots targeting African American travelers for the campaign. In addition, The Hannon Group to prepare an African American interactive campaign and work with Arnold to finalize…
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