Ms. Patricia Carmack, M.A., has recently joined The Hannon Group as Senior Vice President of Health Communications. Ms. Carmack brings more than 30 years of experience in strategic communications, program management, speaker/media training, speechwriting, and market research, as well as extensive knowledge of the health industry. In her new role,…
The Hannon Group is pleased to announce that Mr. Jason Booms, M.A., has joined the company as Director, Strategic Research and Communications. In his new role, Mr. Booms will be responsible for managing the company’s market research group, which includes working with clients to design effective research strategies; guiding and…
FOR IMMEDIATE RELEASE Contact: Samantha Villegas, APR Phone: 571-577-7477 Email: svillegas@thehannongroup.com Local Public Relations Firm The Hannon Group Makes Endowment to the Thurgood Marshall Academy Public Charter School, Announces Creation of Founder’s Circle Actions Commemorate The Hannon Group’s 15th Anniversary National Harbor, MD. (Nov. 14, 2016) To kick off its…
The Hannon Group and GMMB won an Award of Excellence at the Public Relations Society of America's (PRSA) Silver Anvil Awards event on June 9, 2016 in New York City. The Hannon Group and GMMB were honored in the Multicultural Public Relations category for "Promoting Health Insurance Enrollment to the…
The Hannon Group is a selected finalist for a Public Relations Society of America (PRSA) 2016 Silver Anvil Award for its public relations work with GMMB for promoting the Maryland Health Benefit Exchange and health insurance enrollment to the African-American community. The Maryland Health Benefit Exchange launched Maryland Health Connection in…
On April 1, 2016, The Hannon Group opened an office in Atlanta, Georgia to broaden its national scope and better serve Atlanta-based clients, such as the Centers for Disease Control and Protection (CDC). The Hannon Group has supported the CDC with a number of strategic communications and marketing campaigns for more than…
In October 2015, The Hannon Group signed a multi-year contract with GMMB, one of the top PR firms in the Washington DC area, to provide strategic counsel for the outreach and education efforts of the Maryland Health Benefit Exchange, particularly as it pertains to reaching African American audiences in Maryland.…
On March 14, 2014, Clean Energy Communications (CEC) signed a multi-year prime contract with the U.S. Department of Energy's (DOE) Office of Energy Efficiency and Renewable Energy (EERE) to provide communications support services. CEC is a joint venture consisting of The Hannon Group and BCS Incorporated. Through this contract, CEC…
The Hannon Group was invited to present at the 141st American Public Health Association (APHA) Annual Meeting (November 2 - November 6, 2013) in Boston, MA. The Hannon Group will present a report on its research and evaluation of a national construction safety campaign funded by the Centers for Disease…
The Hannon Group was invited to present at the 141st American Public Health Association (APHA) Annual Meeting (November 2 - November 6, 2013) in Boston, MA. The Hannon Group will present a report on its research and evaluation of a national construction safety campaign funded by the Centers for Disease…
The Hannon Group was secured to provide moderating services to support formative research being conducted by ICF's client, the Centers for Disease Control and Prevention (CDC). The Hannon Group provided English and Spanish moderators to moderate 68 focus groups, in three cities over the course of three weeks. To the…
Washington, D.C. – The Public Relations Society of America - National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent in Washington public relations professionals at its 44th annual Thoth Awards Gala on Thursday, September 13, held at the National Press Club in Washington, D.C. This…
Wednesday, March 9, 2011 Sandra Wills Hannon, Ph.D., Principal of The Hannon Group, spoke to an audience of close to 100 non-profit executives on strategies, tactics and tools for non-profits working to maintain a public relations presence during tough economic times. In addition, Dr. Wills Hannon provided one-on-one counsel to…
October 17, 2010 Sandra Wills Hannon, Ph.D., Principal of The Hannon Group, spoke on a panel at the Public Relations Society of America 2010 International Conference held in Washington, DC. Dr. Wills Hannon presented creative yet scientific research options to test materials but stay within restricted budgets. Her presentation offered…
The Hannon Group is secured by Remey Communications to design and execute a market research study to support a new campaign funded by the American Academy of Ophthalmologists. The company will conduct an approximate 20,000 member-wide online survey and one-on-one interviews as part of the research study to gather member…
The Hannon Group is secured by Howard University to create awareness and partners for the University’s new inter-disciplinary initiative on Democracy, Markets, Communications and Technology. The Initiative will bring together experts in various fields to discuss critical issues of government decision making, government transparency and the economic implications of broad…
The Hannon Group was secured by Capital Legislative Solutions, a Maryland-based lobbying firm, to re-brand the company. Included in the branding campaign was a new website - www.capitallegislativesolutions.com - and branding package of collateral materials.
Friday, November 7, 2008 City Club of Washington at Columbia Square 555 13th Street, NW Washington, DC 20004 8:30 a.m. – 10:30 a.m. Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group participated as a panelist for the workshop along with Susan Rink, Principal, Rink Strategic Communications. In…
The Hannon Group is one of the agencies conducting focus groups throughout the country to gain knowledge, attitudes and perceptions among Americans regarding the H1N1 virus (otherwise known as the Swine Flu). Sponsored by the Centers for Disease Control, the major research study is managed by the Academy of Educational…
Washington, D.C., September 26, 2008 –The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) recognized and honored the talent, creativity and innovation in Washington public relations yesterday at its annual Thoth Awards, held at the Hotel Monaco Hotel Monaco in Washington, D.C. The Hannon Group received the 2008 Thoth…
June 18, 2008 The Club at Franklin Square 6:30 – 8:30 p.m. Sandra Wills Hannon, Ph.D., APR, led discussions to provide insights into conceiving, launching and running a public relations business to members of the Black Public Relations Society.
The Hannon Group was named the public relations agency of record to The TAC Companies. The Hannon Group provides full service support including media relations, community outreach, marketing materials development, special events planning and market research. Founded in 2000, The TAC Companies is a national management consulting and outsourcing company,…
The Hannon Group received the 2008 Communicator Award of Distinction in the Special Events Category for its promotion campaign of the Southeastern University Gala. Promotional efforts resulted in achievement of the goals of the campaign and sold out attendance with strong coverage in the Washington Metropolitan media. The gala promotion…
Sandra Wills Hannon, Ph.D., APR, received the prestigious Chair and CEO’s Citation Award from Ms. Rhoda Weiss, APR and the National 2007 Chair and CEO of the Public Relations Society of America (PRSA). Dr. Wills Hannon was presented the award in recognition for her “exceptional national service in the development…
The Hannon Group received the 2007 Magellan Bronze Award for excellence in the development of a community relations campaign for The College Savings Plans of Maryland. The Hannon Group designed and executed an integrated public relations campaign that reinforced advertising messages by using strategic community relations, media relations and partnership…
Tuesday, July 24, 2007 DC Chamber of Commerce 8:30 – 10:30 a.m. Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group and President, PRSA-NCC was selected to appear as a panelist for the workshop. Other panelist include: Toby Eckhardt, President, Focused Image; Heathere Evans-Keenan, APR, President, Keenan PR Inc.,…
Fort Washington, MD – The Consumers Bankers Association awarded a contract to The Hannon Group to design and execute a national poll on issues regarding the financial aid industry. The Hannon Group conducted a survey for the Consumer Bankers Association to gain insight on the integrity of the student-loan industry…
Fort Washington, MD — In preparing to develop the focus, content and execution of the 2008 SSH&E (Safety, Security, Health and Environment) videos, EFX Media secured the services of The Hannon Group to design and conduct the audit to elicit feedback and viewpoints from ExxonMobil employees. The main goal of…
The Hannon Group received the 2006 Summit Creative Award for their work with the United States Tennis Association (USTA).The Hannon Group was selected by USTA to provide public relations and media relations support to the Mid-Atlantic Section (MAS) of the USTA. The Hannon Group’s creativity scored among with the very…
Fairfax, Va. – The Public Relations Society of America National Capital Chapter (PRSA-NCC) announced election results for its 2007 officers, board of directors and assembly delegates. This team of PRSA-NCC members oversees the chapter’s more than 40 annual professional development and awards programs designed to advance professionalism and career growth.…
The Hannon Group was selected to design and execute research in two key markets for xG Technology to test new telecommunications technology and a prototype. Findings would be used to guide marketing decisions on everything from setting price points to creating telecom packages. Findings also were used to identify target…
Washington, D.C.–Talent, creativity and innovation in Washington public relations were recognized by the National Capital Chapter of the Public Relations Society of America (PRSA) tonight at its annual Thoth Awards at the National Press Club. From 144 entries in 35 categories, 36 Thoth Awards and 25 Certificates of Excellence were…
Tuesday, September 19, 2006 City Club of Washington DC 8:30 – 10:30 a.m. Keeping in mind that “failure to plan is a plan for failure,” a group of PR pros will guide you through the strategies of effective reputation management, or as it is more commonly known, public relations. Among them…
September 7, 2006 Public relations expert Sandra Wills Hannon, Ph.D., APR, shares tips, techniques, and methods to develop an award winning public relations plan. This presentation also outlines how to create a timeline and diversify the aim and approach of your plans to achieve greater success with the target audience.…
The Hannon Group is hired by Duron Paints & Wallcoverings, a major manufacturer of paint products on the east coast. The company will develop a long-term research project to gain insights into current and potential customer perceptions, purchase drivers and brand recognition needs. Research will take place in four key…
June 21, 2006 8:30 – 10:30 a.m. DC Chamber of Commerce In order to flourish, every organization needs to preserve how its publics perceive it. Sandra Wills Hannon, Ph.D., APR, principal of The Hannon Group, LLC, elaborates on the elements of efficient and effective public relations tactics and how you…
February 25, 2006 Crystal City at the Anteon Corporation 11:00 AM – 1:00 PM Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, will coach nearly 20 public relations professionals on PR practices, theory and research. Participants in the workshop are candidates to receive accreditation in public relations from…
February 18, 2006 Howard University, Blackburn Center 10:00 AM – 3:00 PM Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, will be a guest lecturer to Howard University students majoring in public relations. Dr. Hannon is brought in on the Hoffman Foundation Grant the University received to provide…
Fort Washington, MD – The Hannon Group, an award-winning public relations and market research firm, entered 2006 winning three industry awards that recognized the company's outstanding service to its customers. The new upstart PR firm competed against large, long-established agencies such as Hill & Knowlton, Weber-Shandwick and Fleishman-Hillard. The Hannon…
WASHINGTON - The Public Relations Society of America National Capital Chapter (PRSA-NCC) today announced its 2006 slate of elected officers, board of directors, and assembly delegates. The Board oversees the chapter's more than 30 annual professional development and awards programs designed to advance professionalism and support career growth. "I joined…
Fort Washington, MD – The Hannon Group was selected by Southeastern University as its public relations agency of record. The Hannon Group will provide public relations and media relations support to the University as part of its new re-branding initiative. The re-branding initiative will utilize an integrated communications approach using…
June 2, 2005 Embassy Suites Hotel Tysons' Corner, Virginia 12:00 – 1:30 PM Sandra Wills Hannon, Ph.D., APR will be the keynote speaker at the monthly luncheon of the Independent Public Relations Alliance. This session will focus on the most powerful ways to get information to support creative development, development…
Fort Washington, MD – The Hannon Group was selected by the United States Tennis Association (USTA) as its public relations agency of record. The Hannon Group will provide public relations and media relations support to the Mid-Atlantic Section (MAS) of the USTA. In addition to promoting MAS programs and activities,…
March 15, 2005 7:00 – 8:00 PM Sandra Wills Hannon, Ph.D., APR will guest lecture at the American University. She will speak to the Public Communication Management graduate class that addresses the principles and functions of public communication administration and the application of project-centered techniques. Dr. Hannon's topic is "Using,…
Public Relations and Market Research Company Continues Strong Growth The Hannon Group, a Fort Washington-based public relations firm, is pleased to announce it has received certification by the State of Maryland as a Minority Business Enterprise (MBE). "We believe that the MBE status provides additional credibility to us as a…
February 26, 2005 2:00 - 4:30 PM Sandra Wills Hannon, Ph.D., APR will coach nearly 20 public relations professionals on PR practices and theory. Participants in the workshop are candidates to receive accreditation in public relations from the Public Relations Society of America (PRSA). PRSA is the largest professional association…
Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, was elected as a vice president to the 2005 Public Relations Society of America (PRSA) National Capital Chapter officers, board of directors and assembly delegates. The National Capital Chapter of PRSA is the largest Chapter in the country with over…
A team of 18 senior-level independent practitioners, co-chaired by Sandra Wills Hannon, Ph.D., The Hannon Group Founder, and Rita Mhley, President of Mhley-Davis, received top honors in the 2004 Magellan Awards. The team was honored for the publicity work it has done this past year with the Center for Child…
Sandra Wills Hannon, Ph.D., APR, Founder of The Hannon Group, was appointed the 2005 Chair of IPRA (the Independent Public Relations Alliance). IPRA is a network of over 80 highly experienced, independent public relations professionals and small business owners delivering quality, value-driven communications services across a wide range of industries…
The Hannon Group of Fort Washington, MD is awarded a long-term contract from Keenan PR, the public relations manager for Comprehensive Health Services, an outsourcer of health services to Fortune 500 companies. The Hannon Group is designing, planning and executing extensive market research to support Keenan PR's marketing campaign for…
October 14, 2004 7:30 – 8:30 PM University of Phoenix Principal of The Hannon Group of Fort Washington, Maryland discusses recent trends in the industry and the impact on the practice of public relations at the University of Phoenix. Guest Lecturer: Sandra Wills Hannon, Ph.D., APR
The Office of the Chief of Naval Operations secured the consulting services of The Hannon Group in the strategic planning of the development of the Navy Range Office (NRO), a new Naval office. The Hannon Group designed and facilitated a strategic analysis and planning offsite meeting of fifteen senior-level military…
September 21, 2004 6:00 - 8:00 PM National Education Association Sandra Wills Hannon, Ph.D., APR coaches a dozen public relations professionals who are candidates for the APR Examination on the topics of research and evaluation. APR is a mark of distinction for public relations professionals who demonstrate their commitment to…
July 8, 2004 Howard University Blackburn Center Washington DC 11–1 PM Branding is a powerful force that can positively or negatively impact a business. Designed and extended in the right way, it can move a business from mediocre performances to beyond the stratosphere. Dr. Hannon discusses the elements of branding…
March 9, 2004 11:30 - 12:15 PM San Diego, California Yellow Pages Integrated Media Association's 2004 Destination IMAgination Annual Conference and Exhibition With the buying power of minority and ethnic groups expected to reach into the hundreds of billions by 2007 — Hispanics ($900 billion), African-Americans ($850 billion) and Asian-Americans…
October 27, 2003 Public Relations Society of America 2003 International Conference New Orleans Hilton Riverside New Orleans, Louisiana As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to…
Thursday, October 23, 2003 6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards) 7–8 PM Program Univision 34 KMEX-TV 5999 Center Drive, Los Angeles, CA 90049 A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites…
The Hannon Group of Fort Washington, Maryland is awarded a subcontract by Arnold Worldwide, Amtrak's advertising agency of record. The Hannon Group teams to create 30-sec and 60-sec radio spots targeting African American travelers for the campaign. In addition, The Hannon Group to prepare an African American interactive campaign and…
June 18, 2003 National Capital Chapter 8:30 – 10:30 AM The Four Season’s Hotel, Washington, DC Your future target audience has arrived. Are you ready? This professional development workshop goes beyond the basics of multicultural PR and marketing by helping participants shorten their learning curves and avoid costly mistakes. Experts in…
March 11, 2003 5:30 - 8:30 PM Bowie State University, Bowie, MD A presentation of cutting edge research in the area of organizational communications. The research symposium culminated with a keynote address on industry trends and career options for graduate students in the areas of organizational communications and organizational development.…
The University Research Co., LLC awards The Hannon Group of Fort Washington, Maryland a subcontract for market research services. The Hannon Group is brought on to design, coordinate and execute a national market research study to test radio public service announcements. The public service announcements are for a national underage…
After 10 years as a sole proprietorship, The Hannon Group becomes a Limited Liability Corporation, LLC. With corporation status, The Hannon Group, LLC will target larger contracts offering clients a high caliber team to provide public relations and market research services. Founder, Sandra Wills Hannon, Ph.D., APR, says that the…
The Hannon Group Hires New Director of Strategic Research and Communications
July 23, 2019
The Hannon Group is pleased to announce that Mr. Jason Booms, M.A., has joined the company as Director, Strategic Research and Communications. In his new role, Mr. Booms will be responsible for managing the company’s market research group, which includes working with clients to design effective research strategies; guiding and supporting project implementation, evaluation, and reporting; and conducting business development activities.
Mr. Booms brings 29 years of experience in strategic communications and market research to The Hannon Group. With a background that includes leading primary research and media intelligence initiatives, Mr. Booms has helped inform and enhance public affairs, reputation management, stakeholder engagement, thought leadership, and crisis communications campaigns. He has worked with corporations, associations, non-profit organizations, government agencies, and academic institutions. His work spans multiple sectors, with a particular focus on health care, biopharmaceutical, energy, transportation, and infrastructure challenges.
Prior to joining The Hannon Group, Mr. Booms helmed his own strategic research consultancy for over a decade. He served as the Managing Director, North America with CARMA, a global media intelligence firm. Mr. Booms was also a Senior Vice President, Consulting with GfK, one of the world’s largest market research firms. Earlier in his career, he helped establish and grow the communications research practice of Edelman (now the world’s largest PR agency). As a Senior Vice President with StrategyOne (now Edelman Intelligence), he directed the DC office’s primary research operations. Prior to joining Edelman, he served as the Director of Research with The Polling Company ™, a DC-based political research firm.
In addition to his work with The Hannon Group, Mr. Booms recently joined the faculty of Georgetown University as an Adjunct Lecturer in their School of Continuing Studies, where he teaches communications research.
Mr. Booms earned a Master of Arts in Communication from Southern New Hampshire University. He also possesses a Bachelor of Arts in Political Theory from Michigan State University. He is a member of the Public Relations Society of America.
Sandra Wills Hannon, APR, Ph.D., The Hannon Group’s Owner and Principal, noted that “The team is excited to have Jason onboard, as he brings diverse experience conducting market research in both the public and commercial sectors. His skills will be invaluable as our market research division continues to grow.”
Ms. Patricia Carmack, M.A., has recently joined The Hannon Group as Senior Vice President of Health Communications. Ms. Carmack brings more than 30 years of experience in strategic communications, program management, speaker/media training, speechwriting, and market research, as well as extensive knowledge of the health industry. In her new role,…
The Hannon Group is pleased to announce that Mr. Jason Booms, M.A., has joined the company as Director, Strategic Research and Communications. In his new role, Mr. Booms will be responsible for managing the company’s market research group, which includes working with clients to design effective research strategies; guiding and…
FOR IMMEDIATE RELEASE Contact: Samantha Villegas, APR Phone: 571-577-7477 Email: svillegas@thehannongroup.com Local Public Relations Firm The Hannon Group Makes Endowment to the Thurgood Marshall Academy Public Charter School, Announces Creation of Founder’s Circle Actions Commemorate The Hannon Group’s 15th Anniversary National Harbor, MD. (Nov. 14, 2016) To kick off its…
The Hannon Group and GMMB won an Award of Excellence at the Public Relations Society of America's (PRSA) Silver Anvil Awards event on June 9, 2016 in New York City. The Hannon Group and GMMB were honored in the Multicultural Public Relations category for "Promoting Health Insurance Enrollment to the…
The Hannon Group is a selected finalist for a Public Relations Society of America (PRSA) 2016 Silver Anvil Award for its public relations work with GMMB for promoting the Maryland Health Benefit Exchange and health insurance enrollment to the African-American community. The Maryland Health Benefit Exchange launched Maryland Health Connection in…
On April 1, 2016, The Hannon Group opened an office in Atlanta, Georgia to broaden its national scope and better serve Atlanta-based clients, such as the Centers for Disease Control and Protection (CDC). The Hannon Group has supported the CDC with a number of strategic communications and marketing campaigns for more than…
In October 2015, The Hannon Group signed a multi-year contract with GMMB, one of the top PR firms in the Washington DC area, to provide strategic counsel for the outreach and education efforts of the Maryland Health Benefit Exchange, particularly as it pertains to reaching African American audiences in Maryland.…
On March 14, 2014, Clean Energy Communications (CEC) signed a multi-year prime contract with the U.S. Department of Energy's (DOE) Office of Energy Efficiency and Renewable Energy (EERE) to provide communications support services. CEC is a joint venture consisting of The Hannon Group and BCS Incorporated. Through this contract, CEC…
The Hannon Group was invited to present at the 141st American Public Health Association (APHA) Annual Meeting (November 2 - November 6, 2013) in Boston, MA. The Hannon Group will present a report on its research and evaluation of a national construction safety campaign funded by the Centers for Disease…
The Hannon Group was invited to present at the 141st American Public Health Association (APHA) Annual Meeting (November 2 - November 6, 2013) in Boston, MA. The Hannon Group will present a report on its research and evaluation of a national construction safety campaign funded by the Centers for Disease…
The Hannon Group was secured to provide moderating services to support formative research being conducted by ICF's client, the Centers for Disease Control and Prevention (CDC). The Hannon Group provided English and Spanish moderators to moderate 68 focus groups, in three cities over the course of three weeks. To the…
Washington, D.C. – The Public Relations Society of America - National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent in Washington public relations professionals at its 44th annual Thoth Awards Gala on Thursday, September 13, held at the National Press Club in Washington, D.C. This…
Wednesday, March 9, 2011 Sandra Wills Hannon, Ph.D., Principal of The Hannon Group, spoke to an audience of close to 100 non-profit executives on strategies, tactics and tools for non-profits working to maintain a public relations presence during tough economic times. In addition, Dr. Wills Hannon provided one-on-one counsel to…
October 17, 2010 Sandra Wills Hannon, Ph.D., Principal of The Hannon Group, spoke on a panel at the Public Relations Society of America 2010 International Conference held in Washington, DC. Dr. Wills Hannon presented creative yet scientific research options to test materials but stay within restricted budgets. Her presentation offered…
The Hannon Group is secured by Remey Communications to design and execute a market research study to support a new campaign funded by the American Academy of Ophthalmologists. The company will conduct an approximate 20,000 member-wide online survey and one-on-one interviews as part of the research study to gather member…
The Hannon Group is secured by Howard University to create awareness and partners for the University’s new inter-disciplinary initiative on Democracy, Markets, Communications and Technology. The Initiative will bring together experts in various fields to discuss critical issues of government decision making, government transparency and the economic implications of broad…
The Hannon Group was secured by Capital Legislative Solutions, a Maryland-based lobbying firm, to re-brand the company. Included in the branding campaign was a new website - www.capitallegislativesolutions.com - and branding package of collateral materials.
Friday, November 7, 2008 City Club of Washington at Columbia Square 555 13th Street, NW Washington, DC 20004 8:30 a.m. – 10:30 a.m. Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group participated as a panelist for the workshop along with Susan Rink, Principal, Rink Strategic Communications. In…
The Hannon Group is one of the agencies conducting focus groups throughout the country to gain knowledge, attitudes and perceptions among Americans regarding the H1N1 virus (otherwise known as the Swine Flu). Sponsored by the Centers for Disease Control, the major research study is managed by the Academy of Educational…
Washington, D.C., September 26, 2008 –The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) recognized and honored the talent, creativity and innovation in Washington public relations yesterday at its annual Thoth Awards, held at the Hotel Monaco Hotel Monaco in Washington, D.C. The Hannon Group received the 2008 Thoth…
June 18, 2008 The Club at Franklin Square 6:30 – 8:30 p.m. Sandra Wills Hannon, Ph.D., APR, led discussions to provide insights into conceiving, launching and running a public relations business to members of the Black Public Relations Society.
The Hannon Group was named the public relations agency of record to The TAC Companies. The Hannon Group provides full service support including media relations, community outreach, marketing materials development, special events planning and market research. Founded in 2000, The TAC Companies is a national management consulting and outsourcing company,…
The Hannon Group received the 2008 Communicator Award of Distinction in the Special Events Category for its promotion campaign of the Southeastern University Gala. Promotional efforts resulted in achievement of the goals of the campaign and sold out attendance with strong coverage in the Washington Metropolitan media. The gala promotion…
Sandra Wills Hannon, Ph.D., APR, received the prestigious Chair and CEO’s Citation Award from Ms. Rhoda Weiss, APR and the National 2007 Chair and CEO of the Public Relations Society of America (PRSA). Dr. Wills Hannon was presented the award in recognition for her “exceptional national service in the development…
The Hannon Group received the 2007 Magellan Bronze Award for excellence in the development of a community relations campaign for The College Savings Plans of Maryland. The Hannon Group designed and executed an integrated public relations campaign that reinforced advertising messages by using strategic community relations, media relations and partnership…
Tuesday, July 24, 2007 DC Chamber of Commerce 8:30 – 10:30 a.m. Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group and President, PRSA-NCC was selected to appear as a panelist for the workshop. Other panelist include: Toby Eckhardt, President, Focused Image; Heathere Evans-Keenan, APR, President, Keenan PR Inc.,…
Fort Washington, MD – The Consumers Bankers Association awarded a contract to The Hannon Group to design and execute a national poll on issues regarding the financial aid industry. The Hannon Group conducted a survey for the Consumer Bankers Association to gain insight on the integrity of the student-loan industry…
Fort Washington, MD — In preparing to develop the focus, content and execution of the 2008 SSH&E (Safety, Security, Health and Environment) videos, EFX Media secured the services of The Hannon Group to design and conduct the audit to elicit feedback and viewpoints from ExxonMobil employees. The main goal of…
The Hannon Group received the 2006 Summit Creative Award for their work with the United States Tennis Association (USTA).The Hannon Group was selected by USTA to provide public relations and media relations support to the Mid-Atlantic Section (MAS) of the USTA. The Hannon Group’s creativity scored among with the very…
Fairfax, Va. – The Public Relations Society of America National Capital Chapter (PRSA-NCC) announced election results for its 2007 officers, board of directors and assembly delegates. This team of PRSA-NCC members oversees the chapter’s more than 40 annual professional development and awards programs designed to advance professionalism and career growth.…
The Hannon Group was selected to design and execute research in two key markets for xG Technology to test new telecommunications technology and a prototype. Findings would be used to guide marketing decisions on everything from setting price points to creating telecom packages. Findings also were used to identify target…
Washington, D.C.–Talent, creativity and innovation in Washington public relations were recognized by the National Capital Chapter of the Public Relations Society of America (PRSA) tonight at its annual Thoth Awards at the National Press Club. From 144 entries in 35 categories, 36 Thoth Awards and 25 Certificates of Excellence were…
Tuesday, September 19, 2006 City Club of Washington DC 8:30 – 10:30 a.m. Keeping in mind that “failure to plan is a plan for failure,” a group of PR pros will guide you through the strategies of effective reputation management, or as it is more commonly known, public relations. Among them…
September 7, 2006 Public relations expert Sandra Wills Hannon, Ph.D., APR, shares tips, techniques, and methods to develop an award winning public relations plan. This presentation also outlines how to create a timeline and diversify the aim and approach of your plans to achieve greater success with the target audience.…
The Hannon Group is hired by Duron Paints & Wallcoverings, a major manufacturer of paint products on the east coast. The company will develop a long-term research project to gain insights into current and potential customer perceptions, purchase drivers and brand recognition needs. Research will take place in four key…
June 21, 2006 8:30 – 10:30 a.m. DC Chamber of Commerce In order to flourish, every organization needs to preserve how its publics perceive it. Sandra Wills Hannon, Ph.D., APR, principal of The Hannon Group, LLC, elaborates on the elements of efficient and effective public relations tactics and how you…
February 25, 2006 Crystal City at the Anteon Corporation 11:00 AM – 1:00 PM Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, will coach nearly 20 public relations professionals on PR practices, theory and research. Participants in the workshop are candidates to receive accreditation in public relations from…
February 18, 2006 Howard University, Blackburn Center 10:00 AM – 3:00 PM Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, will be a guest lecturer to Howard University students majoring in public relations. Dr. Hannon is brought in on the Hoffman Foundation Grant the University received to provide…
Fort Washington, MD – The Hannon Group, an award-winning public relations and market research firm, entered 2006 winning three industry awards that recognized the company's outstanding service to its customers. The new upstart PR firm competed against large, long-established agencies such as Hill & Knowlton, Weber-Shandwick and Fleishman-Hillard. The Hannon…
WASHINGTON - The Public Relations Society of America National Capital Chapter (PRSA-NCC) today announced its 2006 slate of elected officers, board of directors, and assembly delegates. The Board oversees the chapter's more than 30 annual professional development and awards programs designed to advance professionalism and support career growth. "I joined…
Fort Washington, MD – The Hannon Group was selected by Southeastern University as its public relations agency of record. The Hannon Group will provide public relations and media relations support to the University as part of its new re-branding initiative. The re-branding initiative will utilize an integrated communications approach using…
June 2, 2005 Embassy Suites Hotel Tysons' Corner, Virginia 12:00 – 1:30 PM Sandra Wills Hannon, Ph.D., APR will be the keynote speaker at the monthly luncheon of the Independent Public Relations Alliance. This session will focus on the most powerful ways to get information to support creative development, development…
Fort Washington, MD – The Hannon Group was selected by the United States Tennis Association (USTA) as its public relations agency of record. The Hannon Group will provide public relations and media relations support to the Mid-Atlantic Section (MAS) of the USTA. In addition to promoting MAS programs and activities,…
March 15, 2005 7:00 – 8:00 PM Sandra Wills Hannon, Ph.D., APR will guest lecture at the American University. She will speak to the Public Communication Management graduate class that addresses the principles and functions of public communication administration and the application of project-centered techniques. Dr. Hannon's topic is "Using,…
Public Relations and Market Research Company Continues Strong Growth The Hannon Group, a Fort Washington-based public relations firm, is pleased to announce it has received certification by the State of Maryland as a Minority Business Enterprise (MBE). "We believe that the MBE status provides additional credibility to us as a…
February 26, 2005 2:00 - 4:30 PM Sandra Wills Hannon, Ph.D., APR will coach nearly 20 public relations professionals on PR practices and theory. Participants in the workshop are candidates to receive accreditation in public relations from the Public Relations Society of America (PRSA). PRSA is the largest professional association…
Sandra Wills Hannon, Ph.D., APR, founder of The Hannon Group, was elected as a vice president to the 2005 Public Relations Society of America (PRSA) National Capital Chapter officers, board of directors and assembly delegates. The National Capital Chapter of PRSA is the largest Chapter in the country with over…
A team of 18 senior-level independent practitioners, co-chaired by Sandra Wills Hannon, Ph.D., The Hannon Group Founder, and Rita Mhley, President of Mhley-Davis, received top honors in the 2004 Magellan Awards. The team was honored for the publicity work it has done this past year with the Center for Child…
Sandra Wills Hannon, Ph.D., APR, Founder of The Hannon Group, was appointed the 2005 Chair of IPRA (the Independent Public Relations Alliance). IPRA is a network of over 80 highly experienced, independent public relations professionals and small business owners delivering quality, value-driven communications services across a wide range of industries…
The Hannon Group of Fort Washington, MD is awarded a long-term contract from Keenan PR, the public relations manager for Comprehensive Health Services, an outsourcer of health services to Fortune 500 companies. The Hannon Group is designing, planning and executing extensive market research to support Keenan PR's marketing campaign for…
October 14, 2004 7:30 – 8:30 PM University of Phoenix Principal of The Hannon Group of Fort Washington, Maryland discusses recent trends in the industry and the impact on the practice of public relations at the University of Phoenix. Guest Lecturer: Sandra Wills Hannon, Ph.D., APR
The Office of the Chief of Naval Operations secured the consulting services of The Hannon Group in the strategic planning of the development of the Navy Range Office (NRO), a new Naval office. The Hannon Group designed and facilitated a strategic analysis and planning offsite meeting of fifteen senior-level military…
September 21, 2004 6:00 - 8:00 PM National Education Association Sandra Wills Hannon, Ph.D., APR coaches a dozen public relations professionals who are candidates for the APR Examination on the topics of research and evaluation. APR is a mark of distinction for public relations professionals who demonstrate their commitment to…
July 8, 2004 Howard University Blackburn Center Washington DC 11–1 PM Branding is a powerful force that can positively or negatively impact a business. Designed and extended in the right way, it can move a business from mediocre performances to beyond the stratosphere. Dr. Hannon discusses the elements of branding…
March 9, 2004 11:30 - 12:15 PM San Diego, California Yellow Pages Integrated Media Association's 2004 Destination IMAgination Annual Conference and Exhibition With the buying power of minority and ethnic groups expected to reach into the hundreds of billions by 2007 — Hispanics ($900 billion), African-Americans ($850 billion) and Asian-Americans…
October 27, 2003 Public Relations Society of America 2003 International Conference New Orleans Hilton Riverside New Orleans, Louisiana As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to…
Thursday, October 23, 2003 6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards) 7–8 PM Program Univision 34 KMEX-TV 5999 Center Drive, Los Angeles, CA 90049 A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites…
The Hannon Group of Fort Washington, Maryland is awarded a subcontract by Arnold Worldwide, Amtrak's advertising agency of record. The Hannon Group teams to create 30-sec and 60-sec radio spots targeting African American travelers for the campaign. In addition, The Hannon Group to prepare an African American interactive campaign and…
June 18, 2003 National Capital Chapter 8:30 – 10:30 AM The Four Season’s Hotel, Washington, DC Your future target audience has arrived. Are you ready? This professional development workshop goes beyond the basics of multicultural PR and marketing by helping participants shorten their learning curves and avoid costly mistakes. Experts in…
March 11, 2003 5:30 - 8:30 PM Bowie State University, Bowie, MD A presentation of cutting edge research in the area of organizational communications. The research symposium culminated with a keynote address on industry trends and career options for graduate students in the areas of organizational communications and organizational development.…
The University Research Co., LLC awards The Hannon Group of Fort Washington, Maryland a subcontract for market research services. The Hannon Group is brought on to design, coordinate and execute a national market research study to test radio public service announcements. The public service announcements are for a national underage…
After 10 years as a sole proprietorship, The Hannon Group becomes a Limited Liability Corporation, LLC. With corporation status, The Hannon Group, LLC will target larger contracts offering clients a high caliber team to provide public relations and market research services. Founder, Sandra Wills Hannon, Ph.D., APR, says that the…
