Tuesday, July 24, 2007
DC Chamber of Commerce
8:30 – 10:30 a.m.
Sandra Wills Hannon, Ph.D., APR, Founder and Owner, the Hannon Group and President, PRSA-NCC was selected to appear as a panelist for the workshop. Other panelist include: Toby Eckhardt, President, Focused Image; Heathere Evans-Keenan, APR, President, Keenan PR Inc., and President-Elect, PRSA-NCC; Rob Mathias, Managing Director, Ogilvy PR, Washington DC Office; and Rhoda Weiss, APR, Fellow PRSA, National Chair and CEO, PRSA.
Branding is a powerful force that designed the right way, can move from mediocre to beyond the stratosphere. The panel will review the elements of branding and the steps business owners can take to begin building a brand. The panelists chosen are nationally recognized branding experts.
This workshop is one of a series of four workshops on different aspects of public relations designed for the DC Chamber of Commerce (DCCC) members. The program is part of several programs the DCCC develops as part of its professional development of its more than 2,000 members. The DCCC has a diverse membership ranging from small, start-up companies to large, multi-million dollar corporations — all of which advocate for different issues and goals — the Chamber relies heavily on its visionary leaders to keep the organization united and strong.