July 8, 2004
Howard University Blackburn Center
Branding is a powerful force that can positively or negatively impact a business. Designed and extended in the right way, it can move a business from mediocre performances to beyond the stratosphere. Dr. Hannon discusses the elements of branding and the steps business owners can take to begin building a brand.
Keynote Speaker: Sandra Wills Hannon, Ph.D., APR