June 2, 2005
Embassy Suites Hotel
Tysons' Corner, Virginia
12:00 – 1:30 PM
Sandra Wills Hannon, Ph.D., APR will be the keynote speaker at the monthly luncheon of the Independent Public Relations Alliance. This session will focus on the most powerful ways to get information to support creative development, development of campaign strategies and tactics, media relations efforts and campaign evaluations. In this session, participants will get a comprehensive list of market research methods available learn how to apply them in campaign planning get ballpark costs for research services learn the top five mistakes people make in purchasing research services get a sense of what methods suit what activities and more.
