Multicultural Public Relations & Marketing: Demographic-based Communications Strategies

June 18, 2003

National Capital Chapter

8:30 – 10:30 AM

The Four Season’s Hotel, Washington, DC

Your future target audience has arrived. Are you ready? This professional development workshop goes beyond the basics of multicultural PR and marketing by helping participants shorten their learning curves and avoid costly mistakes. Experts in communication strategies for Hispanic, Asian and African-American target audiences will share their real-world insights and experiences working for the nation’s leading corporations, associations and government clientele. Panelists to include: Hiroko Hatanaka, general manager of the New York office of the IW Group, a firm rated among the top three Asian American advertising firms by Advertising Age; Luis Vasquez-Ajmac, president and found of MAYA Advertising and Communications, an award-winning DC-based Latino marketing firm; and Sandra Hannon, APR, principal and owner of The Hannon Group, LLC, an expert who provided counsel to the Clinton and Bush on advertising and outreach strategies for reaching African-American audiences.

Hiroki Hatanaka of the IW Group, a communications firm specializing in the Asian Pacific American market

Steven Lewis Grant, APR, Manager, Branding and Message Development, National Education Association

Luis Vasquez-Ajmac, President, founder of MAYA Advertising & Communications

Sandra Hannon, Ph.D., APR, founder of The Hannon Group, national expert on reaching African Americans

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