Multicultural Public Relations: Reaching America’s New Changing Demographic

Thursday, October 23, 2003

6–7 PM Networking, Cocktails & Hors d’oeuvres (bring lots of business cards)

7–8 PM Program

Univision 34 KMEX-TV

5999 Center Drive, Los Angeles, CA 90049

A society diverse in racial and ethnic minorities requires culturally sensitive public relations practitioners. In recognition of that need, PRSA-LA invites you to join us at Univision Studios for a fascinating and revealing presentation on the changing face of America and learn methods to reach today’s increasingly multicultural market audience.

The racial and ethnic composition of the U.S. is changing like never before - especially here in Southern California. Racial and ethnic minorities now make up nearly 28 percent of the U.S. population; by 2050, that number is expected to rise to 47 percent. By the year 2025, California and Texas will join Hawaii and New Mexico as ‘’minority majority’’ states in which minorities will make up more than one-half of the population.

Public relations programs that do not address these audiences are missing out on a big and lucrative market segment. Our distinguished panel of experts will show us how to incorporate multicultural elements into our public relations initiatives that are culturally sensitive and results oriented.

Bill Imada, Chairman and CEO of the IW Group, a communications firm specializing in the Asian Pacific American market

Steven Lewis Grant, APR, Manager, Branding and Message Development, National Education Association

Luis Vasquez-Ajmac, President, founder of MAYA Advertising & Communications

Sandra Hannon, Ph.D., APR, founder of The Hannon Group, national expert on reaching African Americans

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