Public Relations 101: Essential PR to Build Your Business

June 21, 2006

8:30 – 10:30 a.m.

DC Chamber of Commerce

In order to flourish, every organization needs to preserve how its publics perceive it. Sandra Wills Hannon, Ph.D., APR, principal of The Hannon Group, LLC, elaborates on the elements of efficient and effective public relations tactics and how you can’t afford to function without them in this interactive panel presentation. Other panelists included Robert Mathius, Managing Director of Ogilvy PR, Jackie Fishman, Media Relations Manager for the Blue Cross Blue Shield Foundation and Robert Deigh, Principal, RDC Communication/PR. The moderator was Tracy Schario, President of the Public Relations Society of America, National Capital Chapter.

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