Washington, D.C. – The Public Relations Society of America - National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent in Washington public relations professionals at its 44th annual Thoth Awards Gala on Thursday, September 13, held at the National Press Club in Washington, D.C.
This year's awards gala theme was "Celebrating the Champions" with special guest presenter, Michael Weiss, a two-time Olympian, two-time World Bronze medalist and three-time U.S. champion figure skater. The gala included local DC media and nearly 200 attendees. The gala presented 31 Thoth Awards and 20 Certificates of Excellence to regional communications stars.
The Hannon Group received the Thoth Award for Research and Evaluation, along with CPWR- The Center for Constructive Research and Training and the National Institute for Occupational Safety and Health of the Centers for Disease Control and Prevention.
PRSA recognized The Hannon Group's outstanding research to support a national campaign to prevent falls on construction sites called Safety Pays, Falls Cost. A description of the award-winning work is provided below.
The Bureau of Labor Statistics reported 10,101 construction workers were injured or killed from falling from heights during 2010. The National Institute for Occupational Safety and Health and the National Occupational Research Agenda secured The Hannon Group to design and provide communications consulting services to implement an unprecedented national safety heights-specific campaign targeting small contractors/owners/foremen and construction workers. The Hannon Group designed and conducted a research program. First, an environmental scan uncovered close to 100 construction safety-related logos, taglines, and creative products from 7 countries. Second, fifteen focus groups found that creative products using testimonial/fear and incorrect/correct approaches tested very well. Subsequently, a U.S. campaign launched in April 2012