Three Models for Achieving Powerful Cultural Communications Which One is Right?

October 27, 2003

Public Relations Society of America
2003 International Conference
New Orleans Hilton Riverside
New Orleans, Louisiana

As ethnic and minority groups continue to grow in the United States, smart businesses are reaching out to Hispanic, African American and Asian communities. This workshop examines three commonly used approaches to effective cultural communications including (1) a cultural cues approach, (2) a culture-specific information approach and (3) a sociocultural approach. In the workshop, the moderator will describe these approaches and a prestigious panel of multicultural experts will present their preferred approaches and powerful case studies.

Moderator: Steven Grant, APR, Vice President, Ogilvy PR

Presenter, Sandra Wills Hannon, Ph.D., APR, Principal, The Hannon Group, LLC, African American Audience Expert

Presenter, Luis Vasquez-Ajmac, President, MAYA Communications Inc., Hispanic Audience Expert

Presenter, Bill Imada, Chairman and Chief Executive Officer of the IW Group (formerly Imada Wong Communications Group), Asian Audience Expert

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