Welcome to The Hannon Group.
Need to communicate the right message to the right audience with credibility? Are you tired of throwing ideas at your target audiences and hoping for traction?
You need market research to design messaging and outreach strategies that will work with the rapidly diversifying American population.
Our approach is simple. Incisive research with target audiences
(we specialize in outreach to multicultural audiences)
Research informs effective messaging
Effective messaging supports communication strategies
Audience perceptions, behaviors, thoughts change
That’s how we helped the Centers for Disease Control & Prevention (CDC) and the U.S. Department of Health & Human Services (HHS) communicate effectively about the H1N1 flu pandemic, the HIV/AIDS crisis, and the water crisis in Flint, Michigan. That’s how we have helped so many non-profit organizations, associations, corporations and government entities communicate effectively.
And we’ll be beside you – every step of the way.