We solidly anchor your message – with knowledge.
Market Research: What Communicators Should Know: In this Conversations in Public Relations video interview, Sandra Wills Hannon, Ph.D., APR, discusses what is essential to know about communications strategy and market research.
Always delivered with exceptional attention to your needs and goals, our capabilities include:
Strategic Communications Design
We work with clients to help assess priority needs and concerns, develop realistic and hard-hitting goals, and craft clear messages, strategies and tactics (promotions, special events, materials etc.) that make a positive impact for customers and constituents. Strategy is mapped out for both external and internal audiences for businesses and other organizations.
Our research services include quantitative and qualitative data collection, data analysis and report writing. We use methodologies including surveys (online, print, telephone and in-person), focus groups and interviews for employee and audience research, message and product testing and message delivery analysis.
Our clients appreciate our ability to recruit participants that represent not only their current customers and constituents, but also the potential audience they are trying to reach. We excel at designing and conducting studies that enable us to administer comparative analysis of different types of customers. This offers the client an accurate list of indicators of what appeals to one group versus another. Often, we help the client to identify products or messages that appeal to more than one kind of customer, which results in a cost-savings to the client.
We have extensive experience in developing culturally appropriate and relevant ethnic outreach campaigns and materials. We are experts in using culturally appropriate visual and content cues to reach ethnic audiences including African American, Hispanic, Asian and Native American audiences.
We have expertise in developing and executing innovative, creative and effective social marketing and behavior change strategies. We have developed award-winning outreach publications that have touched the lives of millions of Americans, changing their behaviors and improving their futures.
We provide support for press conferences and media briefings and develops materials including press releases, media advisories, fact sheets, white papers, blogs, and radio and video news releases. In addition, we coordinate press conferences and press briefings, manage social media tools, as well as assemble press packets and prepare other media packages.
Skills Building Training
We expand our clients’ inhouse capabilities by designing and conducting dynamic and interactive training sessions. We offer session in team building, diversity management, interpersonal communications, constructive feedback, public speaking and media interviewing.
We design and produce Web sites, brochures, posters, newsletters, press materials, issue papers and reports.
Video & Digital Marketing
We offer full audio and video recording, as well as mobile app creation, digital outreach planning, video production and editing, graphic design and more. Our capabilities allow you to edit and cut your own video or podcast, or you can trust our creative team to deliver your project. Our designers can animate videos, as well as produce award-winning infographics, animated gifs, website designs, web and banner images, and graphics for conferences and meetings.
Learn more about how we can help you.