When your campaign is targeting a variety of audiences, including minority populations, it’s not enough to use a general market strategy – you must pivot your strategy to successfully reach specific demographics. Because of The Hannon Group’s expertise in...

Managing a large federal contract can be a challenging experience, but it can also be extremely rewarding if you deliver results. The Hannon Group has successfully managed multiple, large federal contracts and, as a result, our management team has gained a thorough...

In the last 10 years, the options we have to reach target audiences has exploded. For instance, I don’t think many would dispute that technology has revolutionized our marketing and communication strategies. There are multiple digital platforms to brand, create...

Due to the pandemic, many large corporations have transitioned from working in the office to working from home. Even though working from home has some benefits, there are a number of challenges that can take a toll on mental health. Instead of ignoring these issues,...

In recognition of National Hispanic Heritage Month, The Hannon Group is proud to share some of the knowledge we have acquired in terms of developing and implementing impactful communications and marketing strategies targeting Latinx consumers. The Power of the Visuals...

The COVID-19 pandemic has forced businesses across the globe to rely on virtual platforms to communicate their brand more than ever before. Among those most impacted by this change are nonprofit organizations that conduct marketing to increase their social influence....